INTRODUCTION TO LITEROAXISOLOGY AND THE DANGER OF 
             NEGATIVELY DIRECTED WORDS             
                                                   
 Literoaxisology is the study of each and every    
 word to identify its Direction, which in turn     
 identifies its Essence.                           
                                                   
 For example, in its most basic form, the Direction
 of 'high' would be UP, while the Direction of     
 'grave' would be DOWN. The Direction of 'car'     
 would be FORWARD, while the Direction of 'history'
 would be BACK.                                    
                                                   
 While some words are easy to determine, others    
 fall between the four and six standard Directions 
 into an eight or even sixteen Directional axis.   
 'Streetlight,' for example, would be between UP   
 and FORWARD, tilting either LEFT or RIGHT         
 depending on which side of the road the           
 streetlight was standing.                         
                                                   
                     FORWARD                       
                   /                               
                  /                                
                 /                                 
                /     ^ UP                         
               /      |                            
              /       |                            
             /        |                            
       LEFT <---------|---------> RIGHT            
                      |        /                   
                      |       /                    
                      |      /                     
                      |     /                      
                 DOWN V    /                       
                          /                        
                         /                         
                        /                          
                   BACK                            
                                                   
 These Directions can be further narrowed down into
 specific coordinates on the axis, though it is    
 significantly harder to determine the exact       
 Essence in this way with 100% certainty.          
                                                   
 With this technology, words can be stripped to    
 their Essence in a way that allows the most       
 sophisticated study of the English language and   
 the relationship between words in record speeds.  
 With study, the harmony of two or more words in   
 relation to one another can be determined,        
 allowing the initiated to avoid harmful and       
 potentially dangerous situations that two or more 
 Negatively Directed words can create.             
                                                   
 Negatively Directed words                         
                                                   
 A prominent example of a sequence of Negatively   
 Directed words is the slogan "Build Back Better", 
 which has been used by "politicians" across the   
 globe.                                            
                                                   
 To demonstrate, let's work out the Directions of  
 the three words which form this slogan and their  
 relationship with one another:                    
                                                   
 "Build" - similar words include "construct" and   
 "create." Brings to mind the development of homes,
 skyscrapers, and other structures. It holds the   
 Direction of UP.                                  
                                                   
                       ^                           
                                                   
 "Back" - similar words include "reverse" and      
 "return." It brings to mind the past, the         
 opposite, and the hidden. It holds the Direction  
 of its name, BACK.                                
                                                   
                       <                           
                                                   
 "Better" - a word which denotes positive progress 
 or improvement. It holds the Direction of         
 FORWARD.                                          
                                                   
                       >                           
                                                   
 The problem with this slogan is the Negatively    
 Directed relationship between each individual     
 component, or word, which results in a Negative,  
 unnatural, and potentially harmful Essence.       
                                                   
 When we follow the Directions of each component in
 sequence, the end position is just slightly UP on 
 the axis, with the BACK and FORWARD Directions of 
 the final two words having negated each other -   
 providing the illusion of some sort of progress.  
                                                   
 This is harmful because while the slogan suggests 
 a sense of significant movement, we can see by    
 analysing the Directions of each individual word  
 that this is not the case. While this is not      
 immediately apparent to those exposed to the      
 slogan, the contradictions are picked up in the   
 subconscious, where they fester like a            
 psychological tongue twister, causing mental and  
 spiritual anguish.                                
                                                   
 It is not unlikely that this slogan, as with many 
 others, was intentionally developed as a sort of  
 malicious incantation akin to the curses and      
 spells of the yesteryear, which, at their essence,
 were also merely a sequence of words and phrases  
 intended to cause harm to the recipient.          
                                                   
 Now what?                                         
                                                   
 Now you have received a basic introduction, you   
 can start to determine the Essence of words,      
 avoiding harmful combinations and using positive  
 ones to your advantage.                           
                                                   
 You can also enlighten your friends and loved ones
 about the Essence of words and the dangers of     
 Negatively Directed sequences.                    
                                                   
 Contact us to receive your free Directional       
 Dictionary, a collection of some 200 words and    
 their Directions, compiled to give you a head     
 start in interpreting words.